dELiAs is a dynamic brand with almost universal consumer recognition in its target audience. The brand was born in 1993 as a catalog offering hip, stylish apparel, shoes and accessories. The quality of their offerings, as well as their status as the premier direct marketer to this demographic group, have helped them build a powerful, interactive brand that speaks directly to teen girls. dELiA*s also reaches teens through dELiAs, one of the hottest teen web sites on the Internet, and a chain of enormously popular retail stores. dELiA*s -- in every distribution channel -- is a major source of styles, trends and inspiration for girls across the country.