Timberland started as the brand name for the original waterproof leather boot. Then, because the boot was so popular, the company name was officially changed to The Timberland Company. In 1978 and 1979, Timberland added casual and boat shoes to its line to become more than just a boot company. In the 1980s, the company expanded into an international lifestyle brand. Sidney Swartz took the reigns and under his leadership Timberland was launched in Italy, their first entry into the international market (today they're represented all over the world). Then they introduced Timberland clothing and women's footwear.