Up & Riding is the largest surf & skate shop for kids, infants to teens. We sell clothing & accessories from all the major brands including Quiksilver, Roxy, Billabong, Billiegirl, Volcom, Hurley, O'Neill, O'Neill Girl, Element, Rip Curl, Fox, DVS, Vans, Etnies, Reef, AlpineStar, Raisins, Cobian, Famous Stars & Straps, Rusty, Metal Mullisha, Da Kine and more.

Up & Riding was founded in 2005, with two retail stores in Hawaii, by a company experienced in the kids surf business through its license of a Quiksilver Youth store. Demand from customers visiting Hawaii caused us to open our online store in late 2006. Our online store has been experiencing tremendous growth as we have been able to meet strong demand for desirable products that are difficult to find anywhere else.