Featured on the Rachael Ray, Today, CNBC, Fox News and Good Morning America shows. Winner of 2007 Best of Food Award for "Best Muffin", FITNESS Magazine's 2008 Healthy Food Award, BizRate 2009 Circle of Excellence award, 2010 Fitness Food Award and recently earned the Good Housekeeping Seal! Here at Vitalicious®, Vitalicious bakes fresh all natural & delicious VitaMuffins, VitaTops, VitaBrownies and VitaCakes. In addition, their VitaMuffin Mixes allow you to bake their nutritious products at home. Each and every Vitalicious® baked good has been created to bring you the most nutritional benefits possible. Essential vitamins and minerals have been specifically chosen to help performance throughout the day, and to build strength and wellness in the future as well. The long term mission is to create baked goods that are healthy in many more ways than just being vitamin-enriched -- that provide high fiber and low calories (without the fat), as well as crucial poly-unsaturated fatty acids (known as "good fat") and protein. Their all natural products contain no additives or preservatives and are fortified with essential vitamins & minerals. Low-fat 100 calorie VitaMuffins & VitaTops contain 4-7 grams of fiber, 4-5g protein, 15 essential vitamins and minerals, wholegrains and no cholesterol or refined sugars. The top selling Deep Chocolate VitaMuffins & VitaTops are also only 100 calories, 98% fat-free and contain 9 grams of fiber, 4 grams of protein, soy fiber, whole wheat and 15 essential vitamins and minerals.