The Zone Diet offers a variety of products to support a healthy lifestyle that are not available in stores but only from ZoneDiet.com. Established in 2002, ZoneDiet.com is based on the vision of Dr. Barry Sears, best selling author of the Zone Diet Books and a leading authority on the dietary control of hormonal response. Among the variety of products we offer at ZoneDiet.com, patented, highly purified Omega-3 Fish Oil Concentrates are our core products and are deemed the top performing oil for concentration of long chain Omega-3 fatty acids, purity and oxidation by IFOS, the world's strictest independent lab. They are twice as strong and 100 times more pure than fish oil sold in stores and contain the highest concentration of Omega-3 fatty acids in the marketplace, making it extremely economical. Some other products we offer are Zone Bars, Shakes, Pasta & Cereal, a line of Specialized Supplements and even anti-oxident rich Olive Oil, Toasted Sesame Oil & SeaHealth Plus.